Training is often not the right solution
Hey sales leaders: Stop training your reps so much.
Many sales orgs treat training is the best and only solution to performance gaps.
Reps aren’t selling to high enough personas? Train ’em.
Reps are only sending quotes, not solution proposals? Train ’em.
Reps aren’t using the tools you’ve bought for them? Train ’em.
But here’s the rub: Training is often …