Hey sales leaders: Want to improve a specific skill among reps? The solution probably isn’t a training on that specific skill.
Imagine teaching someone how to grill a steak without also making sure they know how to choose the right steak, turn on the grill to the appropriate setting, choose the right utensils, and move the …
Hey sales leaders: You’re looking for ways to cut costs on the sales tools that aren’t delivering. Before you do, here’s an idea to squeeze more juice out of them than you thought possible.
You bought a sales tool to address a particular need — and it may or may not be yielding results on that …
Hey sales leaders: Your enablement team probably doesn’t know enough about your reps.
You expect your sellers to intimately understand their customers — the customers’ priorities, challenges, incentives, etc. Do you similarly expect your enablement team to intimately understand THEIR customers — that is, reps and managers?
One of the significant limitations of many enablement orgs is …
